Forget about Facebook and Instagram; there are new kids on the block in the world of Social. While some of these are relatively new, they are giving the big boys a run for their money. You are missing a lot if you are not on one or more of these platforms.
Whether you are a seasoned social media marketer or a business owner trying to leverage social media, these platforms can maximize your brand’s reach. So, join us as we share the top five options and why these social media platforms are causing a buzz.
- Year of Launch:2011
- Active Users:1.67 Billion
While most of the WeChat users are located in Asia, particularly China, the site’s popularity is growing quickly in other parts of the world. With over 1.3 billion users, it is now among the largest social media site in the world. While it was initially a messaging app, it has evolved into an all-in-one platform. Currently, it allows users to:
- Call and message
- Shop online
- Pay groceries
- Book taxis
- Transfer money
- Make reservations and more
If you want to build your brand in China and other parts of Asia, WeChat is the best option to help you do that. Besides, it’s used by a vast market demographic, with over 74% of Chinese aged 16 to 74 confessing to using the app. This makes it a good choice for brands looking to reach a broader demographic.
TitTok
- Year of launch:2017
- Active Users:1.7 billion
TikTok is now among the most popular social media platforms in the world. It recently overtook Google to the position of the most visited site. The app allows users to create and share videos lasting between 15 and 60 seconds.
Studies indicate that most TikTok users are aged between 18 and 34. About 47.4% of TikTok users in the United States are between 10 and 29. Therefore, if you want to target a young demographic, there is no better site to enable you to do that than TikTok.
Snapchat
- Year Founded:2011
- Number of users: 577 Million
Another popular social media site that enables users to send one another photos and short videos is Snapchat. This site is credited for popularising the vertical video format, which has since been adopted by other popular social media sites such as TikTok and Instagram.
The platform also allows users to add AR-based lenses and filters to snaps. On top of that, users can show their locations in any part of the world. As of 2023, 69% of teens in the United States confess to using Snapchat. Therefore, if you have a product or service targeting teens, this can be a good platform to market your brand.
Threads
- Year Founded: July 2023
- Active users:130 million
If there were a prize for the trending social media site of 2023, then it would go to Thread. Only founded in July 2023, Thread only has over 130 million active users. Within three days of launch, it had surpassed over 70 million users. The platform is also popular among millennials, with studies indicating that 37% of its users are between 18 and 24. This makes it a good choice for brands targeting millennials.
The app allows discussion and sharing of messages between users. It looks like a blend of Twitter and Instagram. This helped it pull disappointed Twitter and Instagram users to its side. While it didn’t maintain the same growth momentum, the site still has managed impressive numbers in the short period it has been around.
Twitch
- Year Founded:2011
- Monthly active users:140 million
Twitch is a live-streaming platform focusing on video games, music, entertainment, sports, and more. It has a live chat feature that allows users to create content, stream their channel, and interact with their audience. The platform has become very popular with the e-sport and gaming community. The majority of Twitch users are aged between 25 and 34 years.
Today, many professional teams, tournaments, and players broadcast their matches on Twitch. With a community-based approach, Twitch allows users to create a following. They can then earn money through subscriptions, sponsorships, and donations. You can easily grow your Twitch following and earn by buying Twitch followers.
In Conclusion
So, which of these sites should you choose? While these are some of the fastest-growing social media sites, you do not have to join all of them. Your choice of a social media platform will depend on your goals and brand. Consider which of these platforms your audience is active. You would rather choose two or three platforms and perform well on them than join all of them and do poorly.