Key Factors Contributing to Business Success


Conquering a portion of a niche market is a task that requires certain competencies and a lot of work. It resembles a pitched battle where you and the competition fight to dominate and cover the territory.

Understanding the main factors of a company’s attractiveness represents the first step for the elaboration of efficient planning that offers the possibility of dominating a niche, conquering the market, and achieving performance targets. They are, in short, a series of aspects that should be taken into account if you really want to run a successful company.

What are the success factors for a company?

The success factors are key aspects that, when previously studied and then properly considered, guarantee the development, growth, and sustainability of a company and its business units.

They are specific points that allow the fulfillment of the stated objectives. Remember that ignoring them or not giving them proper importance contributes to organizational failure.

Key success factors in a competitive business:

These are some of the success factors that need to be given special and constant attention to get the most positive results.

Effective strategy:

Why are there cases where attractive sectors with great earning potential do exist but there is no dominant, money-making company? The answer is that there is no well-defined effective strategy. Creating an effective strategy means studying the sectors deeply and identifying their characteristics to focus on what your target audience is really interested in.

Strategic direction:

This factor refers to giving the correct direction to the strategy. That is, it is not enough to define the strategy correctly, but to direct it toward the achievement of objectives through specific activities that allow you to fulfill the given goals in an effective and efficient manner.

Focusing is about tackling the tasks one by one, closing targets. Planning and focusing will be necessary. You will have to break down big goals that you want to achieve into smaller objectives and the latter, in turn, into tasks. Doing everything at once will only create confusion and generate errors, and as a result, you will only get a list of missed goals.


A competitive company is one that is continually open to new ideas and innovation. A clear example is large corporations, such as Google, Apple, and Amazon, that are constantly adding value to their products and services through innovation. You should start with an extraordinary and truly innovative idea to stand out.

Communication with customers:

Achieving customer loyalty is a great success factor. Your product or service may be of excellent quality, so your task is to add value and sell. But you’d better go further: you should maintain communication with customers after they have purchased your product or service. This is achieved by designing and applying an effective communication plan that focuses on your clients. When a client feels heard and taken into account, a bridge leading to loyalty will be built.

Exceeding your limits:

We, humans, put up barriers to ourselves, and those barriers cause mixed feelings: the desire to do something could meet the fear of failure; different ideas struggle with shyness and uncertainty. It is essential sometimes to get out of your comfort zone, discover your potential, and overcome all those limiting beliefs that may haunt you along the way.

Ideas and market:

Focusing on what you do will make you understand the market you are targeting very well. You should make an effort to know everything about the niche or group to which you offer your products or services. Knowing the offers present and the needs of your market will give you clues on how to satisfy those needs.

Surrounding analysis:

When analyzing the competition, you should also bear in mind the political, economic, social, and technological factors that surround the company to allow its proper development. Any of them could positively or negatively affect the organization.

Internal analysis and value proposition:

Through internal analysis, the aim is to find out what makes you special compared to the competition. That is, determine the value proposition that makes you competitive and the activities that should be carried out to demonstrate your full potential to customers.


It is necessary to have a solid working capital that allows you to meet the needs of your business and the entire market for which it is aiming. Good capital is also necessary to face changes and possible scenarios.

Quality service:

This factor is connected with the value proposition. Once it has been determined, quality should be guaranteed through constant updating, innovation, a serious approach, commitment, honesty, and responsibility to satisfy your customers.

Publicity and promotion:

The idea is to persuade and keep customers attentive to your products and services. For this, a marketing strategy that lets customers be linked with products or services and their attributes, like additional benefits, etc. should be implemented. This is when social networks, the website, and all possible digital actions come into play to attract consumers and strengthen your brand. Try Leadar to find social media handles of your major customers and send hyper-targeted messaging.

What could be the factors of the failure of a company?

  • Lack of experience in the sector
  • An inappropriate location
  • Absence of a business plan
  • Not defining the strategy correctly
  • Not analyzing the environment
  • Not having enough capital or financing
  • Spending a lot of time developing the product or service
  • Not defining the market
  • Desire to start big
  • Lack of advertising
  • Having unmotivated or less capable people within the team
  • Not communicating with clients
  • Lack of commitment 
  • Not providing a value proposition, much less innovation

Whether an organization operates successfully or not will depend on the success factors common for any company and the ability to move the pieces strategically in its favor. Again, prior planning and a good action strategy are real keys to ongoing growth and profitability. Remember the old wisdom of the Chinese philosopher Sun Tzu: “Tactics without strategy is the noise before defeat.” 


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