Triller and the Future of Short Videos

Triller is a music and entertainment platform allowing users to create a song snippet and a video. Users can show their creativity by making great videos and sharing them with friends. 

In 2020, the app gained a lot of prominence in the United States and India, making it  to be considered a competitor for TikTok. So, what is Triller? How does it work?  Is it the future of short videos? Join us in this article as we seek to answer these questions.

What is Triller?

Created in 2015, Triller is an entertainment app that enables users to create short videos using unique video editing software. Content creators can add a professional touch to their videos by adding filters, text, drawings, emojis, and more. The app also allows you to collaborate on a video with your friends. 

You can then share the created video with your subscribers or followers on Facebook, Instagram, Twitter, Text, or Email. The app works like other social media sites, allowing users to view feeds, comments, likes, and shares.

What Makes Triller Different From Tiktok?

Here are some of the key differences between Triller and Tiktok:

Content Types

While Triller and Tiktok are both used to create short-form videos that appear on user’s feeds, Triller is unique in that it focuses more on music videos. Unlike TikTok, which only has music covers and remixes, Triller has a variety of music. Users can also listen to full tracks, unlike TikTok, where only 15 seconds of a track are included. 

The app has licensing contracts with some of the major music recording labels such as  Sony, Universal, Warner, and more. This allows users to choose some popular music for their videos legally. However, in the recent past, the app has started allowing people to post other creative videos apart from music.

Editing Software

Tiktok has an in-app editing tool that enables users to edit their videos. On the other hand, Triller has an  AI-based video editing tool that helps users add effects to their videos. Therefore, Triller videos are more polished than TikTok videos.

Video Feed

The way these two apps recommend videos is different. TikTok uses AI to recommend videos to users. On the other hand, Triller promotes new and more popular videos. Trilelr also focuses more on hip-hop music.

User Demographic

Finally, the user demographic is also different. While TikTok is popular among teenagers, Triller focuses more on young adults, a music demographic that needs more authentic creations.

How to Use Triller

With a simple-to-use interface and auto video editing app, Triller makes editing music on your phone easy. The Triller library has numerous tracks you can use for your track. Alternatively, you can import tracks from your smartphone.

 With a few taps, you will have a professional video of yourself and anyone else you want to feature. Here are the standard features of  Triller.

Home Page

When you open the triller homepage, you will see the video feed with three tabs:

  • Following
  • Music
  • Social

The Social and Music tabs work in the same way as the “TikTok for you” page. These are the features that will help you find trending videos. You can scroll through the videos by swiping up and down.

Discover

On the navigation bar, you will see a music symbol that will take you to the Discover page. Use this feature to find music to use in your videos.

Search

The navigation bar also has a search button marked by a magnifying glass. When you click on this button, it will take you to any video you want to watch, as well as the leaderboard, top videos, featured videos, and recommended videos.

Upload

This feature allows you to record, upload, and share Triller videos. You can use it to create two types of videos:

  • Social videos: You can begin recording immediately
  • Music videos. You will need to choose a. song before you start recording

The app allows you to preview your video before you can post. You can also add your preferred description.

Activity

On the navigation bar, you will also see a bell symbol. This is the activity symbol and is divided into two:

  • You. This shows the comments and reactions to your videos.
  • Following. This shows you the activity of the people you follow.

Profile

At the navigation bar, you will see a symbol of a person. This profile screen will show the people you follow and those who follow you. This is the icon from which you can edit your profile photos, change your username, and do much more.

Will Triller Become More Popular Than TikTok?

The Triller marketing strategy of collaborating with celebrities seems to be paying off. It has entered into popular partnerships with influencers such as Lea Elui. This has turned attention to the app, leading to over 450 million active users and over 700 million monthly interactions.

While these numbers are impressive and show strong potential, the app still has a long way to go to reach the TikTok user base of 1 billion monthly users.  However, it has recently evolved into a music, blogging and vlogging app. It has attracted some of the top creators on TikTok and is increasingly becoming popular. If you want to grow your following, you can buy Triller followers  from sites that will promote your profile to users in your niche. 

Conclusion

While TikTok seems to have gained a lot of prominence in recent years, a new app in town seems to be catching up really fast: Triller.  Celebrities like Justin Beiber, Rita Ora, and Kevin Hart have all created Triller videos, increasing their popularity. Therefore, Triller is an app that is worth joining. If you aren’t on it, it’s time to join and start growing your following.