Pinterest is a social media site that focuses more on visuals, helping people find inspiration for their hobbies and ideas. The platform has over 465 monthly users making it the 7th most popular social media site.
Pinterest enables users to shop, make and share pins and boards. It’s also a visual search engine that brands and businesses can use to showcase their products. This is important as studies indicate that visuals influence 83% of buying decisions.
Therefore, if you are not using Pinterest to market your business, you may be missing out. On the other hand, having beautiful images can help drive purchasing decisions.
How Pinterest Works For Businesses
Every Pinterest idea is represented using a pin. This refers to an image that social media users search for and save. The pin can also link to a site, so Pinterest is great for driving sales and traffic. If you are in business, Pins can help people find information on your products.
Benefits of Using Pinterest For Business
If you are wondering if Pinterest is a good choice to use for business, here are some great reasons:
Add Business Visuals
If you want to post visuals of your products, Pinterest is a great place to do that. Therefore, if you are looking for a way to showcase your products, Pinterest can help you to do that. For instance, if you are an interior designer, you can post images of homes you have done.
Increases Sales
Studies show that Pinterest brings 3.8% more sales than other social media platforms. This means that it’s one of the social media sites with a high conversion rate.
Business Exposure
With Pinterest, you can get key exposure to customers. In fact, most customers suggest that they get shopping inspiration from Pinterest. Therefore, by adding your business to Pinterest, you can expose it to potential customers.
Get Key Customer Data
One of the key features of Pinterest is the Insight Hub which provides key data on trending items and what is expected to continue trending. This can also show you what your Pinterest audience is interested in.
A Large User Base
Pinterest is the 7th largest social media site. An Oberlo study found that 39% of adults in the U.S. use the platform. Therefore, using the site to market your business can open new marketing opportunities.
How To Use Pinterest To Market Your Business
There are several steps you cna use to market your products on Pinterest. These are:
Have a Pinterest Strategy
You should start by determining your goals with the social media site. Some of the goals you can have include:
- Drive traffic to your site
- Improve sales of a product
- Cause people to sign up for an event
Take time to understand the demographic that uses Pinterest and whether they may be interested in your brand. Consider what your competitors are doing on the platform and whether this is paying off.
Create Captivating Content
If you want to see more engagement on the platform, you must use high-quality and engaging visuals. Ensure that your videos and images are within the recommended range. Add some great descriptions with keywords to enable your images to rank on SERPs. Other measures you cna use include:
- Have a header for your visuals
- Where possible, use your logos in your images
- Work with different formats of Pins
- Only use working links
- Have branded boards
Ensure that you post consistently on the platform. By pinning regularly, you will be able to reach a larger audience. While many businesses sell on Pinterest, you should think beyond promoting your products. 85% of Pinterest users come to the platform for project inspiration. Therefore, you should also post inspiration boards and how-to-pins to add value to your audience.
Ensure Your Pins Are Seo-Optimized
As we noted earlier, Pinterest is also a search engine. You must ensure that your pins are well-optimized for SEO. Include keywords in pins, boards, and hashtags. This way, when people search for images in your niche, you will appear in the search engines results.
Promote Your Pinterest Profile
If you have loyal followers on other platforms, you should inform them that you are also on Pinterest. When using social media sites, it’s always a good idea to link back to your company site, online store or blog. Also, have the link in the email signature. If you have a business newsletter, you should share the news of your profile with the subscribers. This will make it easy for users to find details about your images easily.
You can also leverage Pinterest ads to make your images noticed. Your ads can target a certain keyword, age, location, interest, and more. Other people you can target in your ads are:
- Previous visitors to your site
- Your subscribers
- People who have previously engaged with similar Pins
- People who previously engaged with your PinS
Check Performance
You will want to use data to determine whether your campaign works. By tracking key metrics, you can tell which content is doing well and which is less engaging.
Final Thoughts
People on Pinterest are usually there to discover new products and ideas. This makes them extremely receptive to your message. Therefore, with a well-thought-out Pinterest profile, you can easily reach people interested in your brands. Use the above tips to leverage Pinterest visuals to grow your business.